ON-PITCH
PERFORMANCE LAB

by OPP Football Group

AI
Cognitive Football LabTraining Intelligence Studio
Cognitive Load 35%

Football keeps asking players to adapt to systems.We believe systems should adapt to players.

Because development is not about control — it's about understanding.

What we refuse to accept

Under 20 years we've perfected and optimized measurements.

Sprint counts. Heart rates. Distances. VO2 max. Accelerations. Training load. Jump height. GPS data.

The data grows.

But players burn out, get injured, become numbers.

How many were missed?

The 17-year-old who burns out

GPS data looked fine. His brain didn't.

The late developer who disappears at 14

The late bloomer never got the chance.

The methodology that dies in execution

When key coaches leave, the thread breaks.

The coach who knows something is wrong

No dashboard. No data. No system.

To identify talent is not creating it.

To measure players is not to develop them.

To collect data is not to build a pipeline.

The blind spot isn't the tools.

It's the thinking.

We refuse to accept this.

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Who this is for

When the scouting system starts working, it's already too late.

Either you've created a talent pipeline or you didn't.

Training methodology doesn't live in PDFs. It doesn't live in PowerPoints. It lives out on the pitch. In the drill. In the task constraints. In the environment. In the rewarding. In the consequences.

This is for those who already know this. Who live it. Who refuse to pretend otherwise.

For the Clubs

Who build, not buy.

Who don't wait for scouts to validate what they've built. Who create pathways before they need them. Who know grassroots to elite is a decade-long conversation, not a scouting event.

For the Coaches

Who design environments.

Who design environments, not just exercises. Who understand the pitch is the classroom. Who care about the player's brain as much as their body. Who architect learning, not just training.

For the Leaders

Who make systems survive.

Who refuse to let methodology live in documents. Who build systems that survive staff changes. Who know the difference between talking about development and actually executing it.

We work with clubs who think in decades, not seasons. Who build pipelines, not scouting reports.

Most performance platforms live here.

Scroll to explore

From surface to core.

The future we're building

One philosophy.
A thousand pitches.

What if your best player was being developed right now — 8,000 km away — by coaches who think exactly like you?

The truth

Questions you might have

Before you ask...

We've thought about these too.

How do you measure something invisible?

We analyze the decision landscape — player positioning, passing options, pressing threats, and time pressure. Each drill creates a measurable cognitive signature. What was once intuition becomes data.

Still have questions?

Let's talk.

Football keeps asking players to adapt to systems.

We build systems that adapt to players.

If development shouldn't be left to chance — if you're ready to build a system that understands your players — we should talk.

We partner with a limited number of clubs each year.